Croxxover, Inc. is a basketball clothing company established in New York City in January 2016. The brand name “Croxxover” is originating from a misspelling of the word “Crossover”.
A crossover dribble is a basketball maneuver in which a player dribbling the ball switches the ball rapidly from one hand to the other, to make a change in direction. Especially streetball attacker will perform numerous flashy moves while attempting to drive to the basket, including “crossover”.
Crossover is an enduring trend and the most effective tool for creating new ideas. In fashion circles but has also taken off in the IT industry, where manufacturers have partnered with well-known brands one after another.
The three main directions of Croxxover Products lines are Street, New York and Technique to integrating different elements like streetball culture, history of Big Apple and wearable technologies to create a new cultural symbol of special meaning.